About Us
Business Vision
“SATE Tyre Centres” aim at operating tyre outlets that stock diversified tyre brands while providing the best tyre solutions to all customer needs.
Business Mission
To be the best provider of all tyre solutions and product value pricing in all outlets that the company operates.
Our Story
The first SATE Tyre Centre started operation as a corner kiosk in Kericho town selling second-hand tyres in the year 1983. Over the following three years, a selection of retreaded tyres for trucks and buses were integrated in the available stock. The increase in stock levels and increased trading prompted opening of a stock-assorted shop near Kericho bus station with more employees hired. By the year 1989, another shop was open along Temple road in Kericho stocking diversified tyres, tubes and rims. This outlet was spacious enough and conveniently located in Kericho town that is became the company headquarters even to the present time.
In the year 1991, SATE company expanded out by opening a regional branch in Kisumu town catering for the Nyanza region. By the year 1998, business growth necessitated opening of a third regional branch in the town of Kakamega. However, the Kakamega branch was closed in 2013.
SATE Store Locations
- Kericho – “Sate Headquarter (HQ) Shop”
- Temple Road, Kericho
- (Next to Kenai Shop)
- Kericho – “Sate Prison Shop”
- John Kerich Road, Kericho
- (Opposite Kericho Prisons)
- Kisumu – “Sate Kamas Shop”
- Kisumu-Busia Road, Kisumu
- (Opposite Aga Khan Hall)